Lauri Michelle, Proprietress
Greetings Everyone!
Welcome to Deeply Rooted Apparel’s Online Boutique! I am, Lauri Michelle. For years I’ve dabbled in some sort of outlet to express my creativity. I’ve always done fairly well in Corporate America, but there was always something missing. At first I created the cards and gift note tags for friends and family. Then, there were the "blinged-out" scarves (remember those? shortlived, but fun! ; )) which stormed onto the Fashion scene 2001.
In 2003, I partnered with another creative mind to form Deeply Rooted Apparel. We noticed that there was a disconnect between the youth and the more “seasoned” women of our local church, so we created a concept that would bridge that gap: fashionable attire that expressed our faith, while still lending a feel of individuality and self-expression. The response to the product was overwhelming! Months later, we took a leap of faith, made Deeply Rooted Apparel a legal entity and expanded beyond the church doors to the mainstream at the McDonalds Gospel fest with (2) tee styles: “So Loved” and “Made in HIS Image". Today, “So Loved” is still one of our best sellers.
In 2006, Deeply Rooted Apparel embarked on a new season and the company re-launched with a new look, new styles and a new company motto: “HIS Word. Your Style.” We coined the phrase “Faith Forward Fashionista” which, simply put, is a woman with fashion sense who doesn’t look behind, but instead looks ahead, in faith, toward what God will do in her life. The response to the new direction has been overwhelming and along with our true Founder, Jesus Christ, we have YOU to thank for your continued prayers and support.
About Deeply Rooted
Deeply Rooted Apparel is a hip, stylish, fashion savvy apparel line which confidently, yet gently speaks of the presence, peace and pursuit of God’s love in this life. We merge the ever-changing world of fashion with the unchanging Word of God. Our company motto, “HIS Word. Your Style.” says it all. We combine cute, casual and contouring tees and tops with inspirational words and scripture to make the perfect fit for the Faith Forward Fashionista.
Deeply Rooted Apparel is making its mark in the fashion industry as a bold, yet refreshing alternative to today's apparel options. When you are looking for something to wear that best describes the person you are in HIM, speak it proudly, firmly and with a hint of flair in a tee that is Deeply Rooted!!!
